NPTEL Consumer Behaviour Week 8 Assignment Answers 2025
1. ___________ refers to the decision-making process by which organisations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.
a. Organizational Producing
b. Organizational Consuming
c. Organisational Buying
d. None of the above
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2. Derived demand results in ups and downs in business market demand. This is referred to as:
a. Non-Volatile Demand
b. Volatile Demand
c. Actual Demand
d. None of the above
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3. Which among the following options does not represent external factors influencing organisational buying decisions?
a. Customer Power
b. Market Stagnation
c. Purchasing Policy
d. Process Mentality
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4. Which approach refers to acquiring and disseminating more information over an extended period?
a. Problem-Solving approach
b. Persuasion
c. Bargaining
d. Politicking
Answer :-
5. The entities related to the business purchase decision and can influence the buying decision at any stage are referred to as:
a. Deciders
b. Gatekeepers
c. Influencers
d. Buyers
Answer :-
6. _____ encompasses those entities who are directly or indirectly connected with the organisational buying decisions and perform their specific roles.
a. Buying Corners
b. Buying Centres
c. Buying Lanes
d. None of the above
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7. Which entities in the organisation are delegated to make the buying decision?
a. Users
b. Buyers
c. Deciders
d. None of the above
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8. The ___________ era was characterised by the underlying importance of the consumption pattern rather than just the act of buying.
a. Modernist
b. Post-Modernist
c. Conventional
d. None of the above
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9. _____________ is the branch of consumer research that is mainly concerned with understanding the act of consumption itself rather than the act of buying (i.e., consumer decision-making).
a. Realism
b. Interpretivism
c. Unrealism
d. Subjectivity
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10. Which among the following options does not represent internal factors influencing organisational buying decisions?
a. Nature of the firm’s business
b. Purchasing Ethics
c. Purchasing Structure
d. Market Segmentation
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