NPTEL AI in Marketing Week 9 Assignment Answers 2025
1. What is the primary focus of AMAS (Adaptive Multi-Agents System)?
- Determining the optimal price
- Solving complex optimization problems
- Managing customer relationships
- Enhancing product feature
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2. What is one of the risks mentioned in dynamic deal scoring?
- Overestimating customer demand
- Treating it as an IT project
- Ignoring competitor pricing
- Focusing solely on revenue
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3. What is one of the psychological impacts of algorithmic pricing?
- Increased customer loyalty
- Activation of pain centers in the brain
- Enhanced brand reputation
- Reduced price sensitivity
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4. What is one of the recommendations to overcome the pitfalls of algorithmic pricing?
- Increase prices universally
- Designate a price algorithm owner
- Reduce the use of algorithms
- Ignore customer feedback
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5. Which of the following is NOT one of the three questions to reduce the negative social impact of pricing strategy?
- What am I selling?
- Who am I selling to?
- How am I selling?
- When am I selling?
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6. What is one of the three questions to reduce the negative social impact of pricing strategy?
- How much profit can we make?
- What am I selling, and can these prices impede access to essential products?
- How can we increase market share?
- What are our competitors’ prices?
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7. Which technology did Zomato use in its personalized ad campaign featuring Hrithik Roshan?
- Augmented Reality
- Virtual Reality
- Deepfake technology
- Blockchain
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8. What is the main benefit of using AI for ad performance analysis?
- Reducing the number of ads
- Automating the creation of ads
- Making smart decisions based on data
- Increasing the cost of ads
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9. Which problem does the multi-armed bandit exemplify in machine learning?
- Overfitting
- Underfitting
- Exploration-Exploitation Tradeoff
- Data Imbalance
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10. What is a significant obstacle in using AI for advertising?
- Lack of creativity
- Weak IT infrastructure
- High cost of AI tools
- Limited advertising channels
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