NPTEL Consumer Behaviour Week 1 Assignment Answers 2025
1. Which among the following options represent five main buying roles?
a. Initiator, Influencer, Decider, Buyer, and User
b. Initiator, Influencer, Developer, Buyer, and User
c. Initiator, Producer, Decider, Buyer, and User
d. Initiator, Disposer, Developer, Buyer, and User
Answer :- a
2. ___________, __________, evaluation of alternatives, purchase decision, and post-purchase behavior represents simple five-stage consumer decision process.
a. Need Recognition, Information Search
b. Need Creation, Need Fulfilment
c. Need Development, Demand Fulfilment
d. None of the above
Answer :- a
3. Region, city size, population density and climate are the basis of ……………… segmentation.
a. geographic
b. demographic
c. psychographic
d. benefit
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4. Which demographic population shows higher tendency for impulse buying and pragmatic decisions?
a. Aging population
b. Working women
c. Single-person households
d. None of the above
Answer :-
5. Present outlook of consumption basket suggests that consumers have shifted from:
a. Individualism to Collectivism
b. Collectivism to Individualism
c. Individualism to Communalism
d. None of the above
Answer :-
6. Market Segmentation is a process of dividing a market into groups of individuals with ___________ needs.
a. Homogeneous
b. Heterogeneous
c. Indigenous
d. Exotic
Answer :-
7. __________ refers to how similar the members within the segment are in terms of behaviours or characteristics that correlate with the behaviour.
a. Accessibility
b. Congruity
c. Measurability
d. Sustainability
Answer :-
8. ___________ is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.
a. Positioning
b. Re-Positioning
c. Segmentation
d. Targeting
Answer :-
9. For claims up to Rs. 20 Lakhs, the Consumer can lodge complaint in _____________
a. National commission
b. District forum
c. State commission
d. None of the above
Answer :-
10. Which among the following motivational conflict occurs when an individual needs to make a choice between two undesirable alternatives?
a. Approach–approach conflict
b. Avoidance–avoidance conflict
c. Approach–avoidance conflict
d. None of the above.
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