NPTEL Consumer Behaviour Week 2 Assignment Answers 2025
1. _____________represent the common human yearning to be acknowledged and admired by others.
a. Physiological Needs
b. Safety Needs
c. Esteem Needs
d. Self-Actualization Needs
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2. Which among the following ‘Information Needs’ from Murray’s List of Psychogenic Needs involve “seeking knowledge and asking questions?”
a. Exposition
b. Cognizance
c. Both a and b
d. None of the above
Answer :-
3. Which among the following needs according to Dichter’s consumption motives involves “influencing other’s purchase behavior?’
a. Autonomy
b. Dominance
c. Nurturance
d. Exposition
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4. ___________refers to the extent of time, thought, energy, and other resources people apply to the purchase process.
a. Consumer Involvement
b. Consumer Motivation
c. Consumer Attitude
d. Consumer Behavior
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5. _____________is the minimal noticeable difference between two comparable stimuli.
a. Absolute Threshold
b. Differential Threshold
c. Terminal Threshold
d. None of the above
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6. ________________refers to the level where the stimulus provided to the customers goes completely unnoticed.
a. Liminal Perception
b. Subliminal Perception
c. Hyper Perception
d. Hypo Perception
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7. Weber’s law states that_________________-the first stimulus.________________is the added intensity
required for the next stimulus to be perceived as different, and there is a fixed proportion by which with the change of the stimuli the level of response is changed. Which among the following options fill the above two blanks in order?
a. Stronger, Bigger
b. Stronger, Smaller
c. Weaker, Bigger
d. Weaker. Smaller
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8. Which theory relates to our understanding of how and why we perceive things?
a. Dichter’s Psychology
b. Gestalt Psychology
c. Murray’s Psychology
d. None of the above
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9. ___________is a total perception of something that individuals form about a product or brand by processing all the information they are exposed to over time
a. Consumer Imagery
b. Consumer Involvement
c. Consumer Scripts
d. None of the above.
Answer :-
10.
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