NPTEL Global Marketing Management Week 3 Assignment Answers 2025
1. G8 group consists of original G7 group and _____________.
- Russia
- England
- Germany
- Italy
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2. Civil laws regulating business contracts and transactions are usually called________________.
- Business law
- Code law
- Confederation law
- Commercial law
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3. Which of the following is not a problem with using secondary data in global marketing research?
- Accuracy of data
- Age of data
- Reliability over time
- Low cost
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4. When a marketing manager gathers information about the international market through focus groups and test markets, it is utilizing ____________.
- Marketing information system
- Secondary data
- Primary data
- Tertiary data
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5. Which of the following is NOT a method of market size assessment for the global market?
- Trade audit
- Chain ratio method
- Method of analogy
- Break-down method
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6. Which of the following is not a challenge for new market information technologies?
- The conservatism of the users of the data
- The attitude of local retailers toward data access
- Information can be used to monitor competitors
- Both the conservatism of the users of the data & attitude of local retailers toward data access
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7. With respect to properties that an international market segment should ideally possess, the ___________ property is easily met for the target country when the researcher examines socioeconomic variables (such as per capita income).
- dentifiable
- Sizable
- Defensible
- Accessible
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8. All of the following are reasons for international marketers to implement international market segmentation EXCEPT:
- Country screening
- Government mandate
- Global market research
- Positioning strategy
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9. Some marketing scholars refer to _______ as the fifth P, next to product, price, promotion, and place.
- Power
- Planning
- Positioning
- Purchasing
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10. GCCP stands for _______________.
- Global Consumer Culture Protocol
- Global Consumer Culture Positioning
- Global Consumer Culture Planning
- Global Consumer Culture Perception
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