NPTEL Consumer Behaviour Week 4 Assignment Answers 2025
1. The theory of Reasoned Action can be analyzed based on three broad constructs. They
are: Attitude toward Behavior (AB), Subjective Norm related to Behavior (SN), and
a. Psychological Intention (PI)
b. Behavioural Intention (BI
c. Social Intention (SI)
d. None of the above
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2.
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3.
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4. The advertisements of pulse polio vaccination by superstar Amitabh Bachchan or the
widespread HIV awareness campaign. This is an example of changing attitude by:
a. Altering the consumer’s beliefs
b. Developing new beliefs
c. Changing attribute importance
d. Changing ideal points
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5. Dove soap came out with their USP ‘3/4 moisturizing substance’, and Britannia milk biscuits or Horlicks biscuits used the ‘strength of a glass-full of milk’ as their USP. This is an example of changing attitude by:
a. Altering the consumer’s beliefs
b. Developing new beliefs
c. Changing attribute importance
d. Changing ideal points
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6. The culture, heritage, beliefs and social practices develop some set of values amongst the residents of any country. This may be referred to as:
a. Core Value
b. Outer Value
c. General Value
d. None of the above
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7. Lifestyle refers to the person’s pattern of living in the world as expressed in his__________,_________,and____________.
a. Activities, Interests, and Opinions
b. Actions, Innovation, and Optimization
c. Activities, Innovation, and Optimization
d. Action, Interests, and Opinions
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8. Petty and Cacioppo’s elaboration likelihood model claimed that attitude could be changed through persuasive communication by the following two routes:
a. Central and Peripheral route to persuasion
b. Conical and Spherical route to persuasion
c. Central and Spherical route to persuasion
d. Conical and Peripheral route to persuasion
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9. Researchers (Shavitt, 1990) have put forth that the affectively based attitudes can be
changed by using__________________persuasion.
a. Social
b. Emotional
c. Behavioural
d. None of the above
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10. Advertisements work best if they are tailored to the kind of___________–they are trying to change.
a. Attitude
b. Lifestyle
c. Personality
d. None of the above
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