NPTEL Consumer Behaviour Week 6 Assignment Answers 2025
1. If there is no match between the celebrity and the brand, the audience will remember the celebrity instead of the brand. This effect is known as:
a. Black and White Effect
b. Vampire Effect
c. Rainbow Effect
d. None of the above
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2. On the ‘basis of the nature of relations’ among the family members, a family can be classified into two main types:
a. Conjugal and Consanguine
b. Nuclear and Joint
c. Polygamous and Polyandrous
d. None of the above
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3. ________ refers to ‘older, married, with grown-up dependent children.’
a. Full Nest 1
b. Full Nest 2
c. Full Nest 3
d. Empty Nest
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4. There are generally four ways that families usually use to resolve conflict:
a. Problem-Identification, Information Search, Buying, Consuming
b. Problem-Solving, Persuasion, Bargaining, and Politicking
c. Problem-Creation, Problem-Solving, Solution-Testing, Reviewing
d. None of the above
Answer :-
5. When there is some alteration in technology, keeping the fundamental purpose of using the product almost the same, then we call it __________ innovation—e.g., jet vs propeller aircraft.
a. Continuous
b. Discontinuous
c. Dynamically Continuous
d. None of the above.
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6. _________________ form the last consumer category to adopt an innovation.
a. Late Majority
b. Laggards
c. Late Minority
d. None of the above
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7. According to Rogers (2003), the innovation-decision process comprises five basic phases. Which among the following options does not represent such phases?
a. Knowledge
b. Persuasion
c. Implementation
d. Production
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8. Rogers (2003) defined _________ as “the degree to which an innovation may be experimented with on a limited basis.”
a. Compatibility
b. Complexity
c. Trialability
d. None of the above.
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9. When the diffusion forms a permanent purchase pattern, it becomes:
a. Innovation
b. Adoption
c. Consumption
d. None of the above
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10. _____________ refers to the propensity of new products, practices, or ideas to be stretched among people.
a. Innovation
b. Diffusion
c. Adoption
d. None of the above
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