NPTEL Marketing Research and Analysis Week 2 Assignment Answers 2025
1. Projective techniques are primarily used in:
- Quantitative analysis
- Direct surveys
- Uncovering hidden thoughts
- Questionnaire formatting
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2. A case study is a:
- Statistical analysis method
- Controlled experiment
- Predictive tool
- Detailed investigation of a single subject
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3. Which of these is a descriptive research method?
- Focus groups
- Observation
- Depth interview
- Cross-sectional survey
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4. Primary data is:
- Already published data
- Data from internal reports
- Collected firsthand for a specific purpose
- Data from newspapers
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5. Which is a source of secondary data?
- Government census
- Customer feedback form
- In-depth interview
- Observational notes
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6. Measurement error refers to:
- Error in defining the problem
- Mistakes in conducting focus groups
- Differences between measured and true values
- Budget misallocation
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7. Scaling involves:
- Reducing errors
- Increasing sample size
- Designing experiment layout
- Assigning numbers to objects or people
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8. Which is NOT a type of measurement scale?
- Nominal
- Ordinal
- Perceptual
- Ratio
Answer :
9. Which scale indicates absolute zero?
- Ordinal
- Interval
- Ratio
- Nominal
Answer :
10. Descriptive research is most likely used when the goal is to:
- Describe characteristics of a population
- Understand causal relationships
- Generate new ideas
- Explore emotions
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