NPTEL AI in Marketing Assignment Answers 2025
1. Amazon’s Anticipatory Shipping is an example of which AI application in consumer decision-making?
- AI in Information Search
- AI in Post-Purchase Decision
- AI in Evaluation of Alternatives
- AI in Problem Identification
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2. How has AI revolutionized qualitative market research?
- By replacing focus groups with predictive models
- By reducing data collection methods to single-channel approaches
- By automating the collection and analysis of customer sentiment across multiple touchpoints
- By eliminating the need for in-depth customer interviews
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3. What is the primary role of marketing research according to the American Marketing Association?
- Linking consumers, customers, and the public to marketers through information
- Enhancing customer satisfaction through surveys
- Automating product launches using AI tools
- Reducing marketing costs through predictive analysis
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4. FrankMatt uses AI to analyze customer reviews and social media conversations. Which AI technique is primarily leveraged for such tasks?
- Predictive analytics
- Facial recognition
- Sentiment mapping
- Natural language processing (NLP)
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5. How can AI-powered chatbots improve the “Evaluation of Alternatives” process?
- By eliminating the need for online reviews and feedback
- By providing customized product options and resolving queries in real time
- By limiting consumer preferences to a single category
- By generating only generic product recommendations
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6. What is the key difference between traditional customer journey approaches and the modern customer journey?
- Traditional approaches prioritize consumer feedback, while modern approaches focus on automation.
- Traditional approaches are digital-first, while modern approaches focus on in-store experiences.
- Traditional approaches focus on multiple touchpoints, while modern approaches are linear.
- Traditional approaches focus on the corporate perspective, while modern approaches place customers at the center.
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7. What is a key challenge AI faces in replacing human market researchers?
- Ensuring the ethical use of consumer data
- Reducing the time required for market analysis
- Contextualizing and interpreting complex cultural influences
- Automating data segmentation and predictive analytics
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8. How does AI enhance post-purchase decisions for customers?
- By monitoring customer satisfaction and responding to queries through chatbots
- By limiting the number of purchase options available
- By providing automated pricing updates
- By directly altering customer reviews
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9. How can AI tools influence customer perception in marketing?
- By implementing automatic discounts based on customer feedback
- By controlling physical stimuli in retail environments
- By analyzing and adjusting stimuli to capture customer attention effectively
- By ensuring customers only see positive reviews online
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10. According to Philip Kotler, what is consumer behavior?
- A psychological analysis of consumer preferences for specific brands
- The study of how individuals, groups, and organizations select, buy, use, and dispose of offerings to satisfy their needs and wants
- A statistical approach to measure market share and penetration
- The study of consumer satisfaction levels across different industries
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