NPTEL AI in Marketing Week 10 Assignment Answers 2025
1. What is the Sales Success Matrix used for?
- Determining AI solutions for sales organizations
- Reducing sales costs
- Identifying customer preferences
- Enhancing job satisfaction
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2. What is the primary goal of data enrichment in sales?
- Automating sales tasks
- Creating a comprehensive understanding of a prospect
- Enhancing job satisfaction
- Reducing administrative tasks
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3. Which AI technique is known for its heuristic origins and development?
- Artificial Neural Network (ANN)
- Support Vector Machines (SVM)
- Natural Language Processing (NLP)
- Machine Learning (ML)
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4. What is a key benefit of AI influencer marketing mentioned in the document?
- Increasing product prices
- Reducing marketing costs
- Enhancing targeting precision
- Decreasing campaign duration
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5. What is a common application of Support Vector Machines (SVM) in sales?
- Predictive modeling
- Handwriting recognition
- Real-time analyses
- Text analysis of emails
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6. What is one of the advantages of using AI in direct marketing mentioned in the document?
- Reduced product costs
- Increased physical store visits
- Enhanced customer personalization
- Lowered employee turnover
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7. Which theory explains the value of leveraging influencers’ follower networks?
- Network Theory
- Social Capital Theory
- Social Learning Theory
- Cognitive Dissonance Theory
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8. What effect does AI have on promotional planning complexity?
- Reduces complexity
- Makes it unpredictable
- Has no effect
- Increases complexity
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9. What is one of the distinctive qualities of public relations (PR)?
- Low Engagement
- High Credibility
- Limited Reach
- High Cost
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10. What can AI do to help PR professionals during crises?
- Monitor and evaluate public sentiment
- Create fake news
- Reduce media coverage
- Increase advertising costs
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