NPTEL AI in Marketing Week 12 Assignment Answers 2025
1. What is the first rule leaders should follow when integrating reinforcement-learning (RL) agents into their strategy?
- Always change the agent’s reward function first
- Modify the agent’s policies regularly
- Avoid deploying RL agents in sensitive areas
- Assume the RL agent will affect behavior in unforeseen ways
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2. Which of the following stakeholders plays a key role in ensuring less bias in AI technologies?
- Government agencies, academics, and private companies
- Only private companies
- Regulatory agencies exclusively
- End-users of AI systems
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3. What is one ethical principle crucial during the requirements elicitation phase for mHealth apps?
- Minimizing user input requirements
- Cost reduction
- Fairness and equity in AI systems
- Enhancing advertising features
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4. What issue was identified with the algorithm used by Goldman Sachs for Apple credit cards?
- It gave biased credit limits based on gender
- It violated data protection regulations
- It denied credit to low-income users
- It failed to assess credit scores accurately
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5. What role does advisory or augmented AI play in the boardroom?
- Eliminating the need for human decision-makers
- Performing administrative tasks with minimal autonomy
- Making autonomous decisions without human oversight
- Supporting complex decision-making by providing recommendations
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6. What is a primary ethical concern associated with AI in mHealth?
- Lack of AI regulation in developed areas
- Limited technological advancements
- Balancing benefits with risks in AI applications
- Excessive dependency on manual data
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7. What is a significant challenge in making modern AI systems transparent?
- Algorithms’ logic being primarily learned from training data
- Resistance from regulators to enforce transparency laws
- Lack of public interest in AI systems
- High development costs for transparent systems
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8. What does the COMPAS algorithm illustrate about AI bias?
- It improved fairness in sentencing decisions
- It discriminates against black individuals
- It has reduced human errors in judicial decisions
- It is highly effective in predicting re-offense rates
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9. What is meant by “appropriateness” in the context of AI ethics?
- Matching the machine learning algorithm to a specific context and population
- Ensuring the AI system’s compliance with legal regulations
- Optimizing the algorithm for maximum performance
- Revealing the algorithm’s source code for transparency
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10. Which law emphasizes considering stakeholders beyond shareholders in corporate decisions?
- Data Act
- Open Data Directive
- Section 172 of the UK Companies Act 2006
- GDPR
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