NPTEL AI in Marketing Week 3 Assignment Answers 2025
1. What is the primary distinction between “strategy for AI” and “strategy with AI”?
- Strategy for AI is a substitute for strategy with AI in corporate planning.
- Strategy for AI addresses the operational role of AI, while strategy with AI incorporates AI in strategic goals.
- Strategy for AI focuses on technical implementation, while strategy with AI emphasizes market differentiation.
- Strategy for AI and strategy with AI are synonymous concepts.
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2. Which transformation type in hybrid intelligence emphasizes high levels of both renewal and recombination of AI and human intelligence?
- Radical transformation
- Modular transformation
- Incremental transformation
- Architectural transformation
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3. Which type of AI is best suited for analyzing longitudinal customer data to enhance dynamic personalization over time?
- Feeling AI
- Thinking AI
- Adaptive AI
- Mechanical AI
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4. In segmentation, AI enables marketers to disaggregate the market into individual customer segments. What is this capability commonly referred to as?
- Segments of one
- Personalization
- Micro-segmentation
- Dynamic clustering
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5. How does Thinking AI contribute to dynamic pricing strategies in the marketing mix?
- By negotiating prices with customers in B2B scenarios
- By predicting emotional responses to price changes
- By calculating real-time price adjustments using Bayesian inference
- By providing pre-set static price suggestions
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6. Which AI-powered strategy allows brands to avoid surplus inventory by producing only what customers commit to buying?
- Dynamic Inventory Management
- Just-in-Time Production
- Demand-Driven Mass Customization
- Predictive Manufacturing
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7. How does Mechanical AI enhance distribution and logistics functions in the place mix?
- By predicting future order requirements using deep learning
- By facilitating personalized customer engagement during delivery
- By automating routine tasks like packaging and inventory management
- By integrating customer preferences into delivery schedules
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8. Which type of AI is primarily used to enhance emotional engagement in frontline interactions within the place mix?
- Thinking AI
- Mechanical AI
- Adaptive AI
- Feeling AI
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9. A company wants to identify its competitors in a newly emerging market where the structure is not well-defined. Which type of AI and method should it use?
- Mechanical AI and supervised machine learning
- Thinking AI and unsupervised machine learning
- Feeling AI and sentiment analysis
- Mechanical AI and algorithmic market research
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10. Which of the following best describes “Feeling AI” in the context of marketing intelligence?
- Automates repetitive tasks such as data collection
- Analyzes competitors’ market share data
- Predicts market trends and consumer preferences
- Analyzes customer sentiments, preferences, and emotional data
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