NPTEL AI in Marketing Week 6 Assignment Answers 2025
1. What is the primary role of Mechanical AI in brand standardization?
- To establish long-term customer relationships through emotional interactions
- To analyze customer sentiments and provide emotional insights
- To automate repetitive and routine tasks ensuring consistency
- To process unstructured data for personalized recommendations
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2. Which of the following is a significant limitation of Feeling AI in branding?
- It struggles to automate repetitive tasks efficiently
- It often provides biased recommendations due to lack of neutrality
- It cannot accurately recognize and respond to the full spectrum of human emotions
- It fails to integrate multiple sources of data autonomously
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3. What is the primary advantage of networks that firms must pay attention to?
- Simplification of supply chain operations
- Ability to create direct consumer relationships
- Enhanced product innovation and design
- Exponential value growth through the network effect
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4. A hybrid network combines which two primary business models?
- Pure network platform and supplier ownership
- Direct sales and subscription services
- Independent operations and group-forming structures
- Media content delivery and customer data analysis
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5. How does the autonomy characteristic of IATs contribute to competitive advantage in marketing?
- By creating and testing coalitions and strategies without traditional limitations
- By replacing human managers’ decisions with completely independent decisions
- By automating repetitive tasks and reducing human errors in product development
- By enabling brands to identify and focus exclusively on their most profitable segments
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6. What generational preference has led to the rise of the sharing economy and subscription-based business models?
- Baby Boomers’ preference for ownership and asset accumulation
- Generation X’s focus on experiential and digital-first approaches
- Generation Y’s prioritization of experience over ownership
- Generation Z’s inclination toward hyper-personalized product offerings
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7. What is the premise of Customer-Based Brand Equity (CBBE)?
- Brand equity arises from consumer responses shaped by brand knowledge
- The brand value lies in its market share and profitability metrics
- CBBE focuses exclusively on the product’s features and competitive positioning
- Consumer loyalty is determined by the organization’s use of AI technologies
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8. How does AI influence “Brand Associations” within the facets of Brand Equity?
- By tailoring recommendations through collaborative filtering to align with user preferences
- By differentiating features, benefits, and values to create relevance and enhance purchase intent
- By using content-based filtering to generate the most popular product recommendations
- By automatically curating promotional campaigns that target all demographic groups equally
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9. What is the primary objective of brand anthropomorphism using AI?
- To replace human employees entirely in customer service roles
- To increase operational efficiency through automated systems
- To create a consistent user interface across all platforms
- To give brands human-like characteristics for deeper consumer connections
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10. Why is the concept of empathy critical for consumer acceptance of AI devices?
- It allows AI devices to process data with minimal human intervention
- Empathy allows AI to increase operational speed and accuracy
- Empathy ensures that AI replaces human employees seamlessly
- It bridges the gap between technical functionality and emotional connection
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