NPTEL AI in Marketing Week 7 Assignment Answers 2025

By /

NPTEL AI in Marketing Week 7 Assignment Answers 2025

1. What is the primary focus of brand flagship platforms?

  • Facilitating discrete transactions
  • Offering a broad product range
  • Creating versatile interactions and cocreating value
  • Reducing search costs
Answer :- For Answers Click Here

2. Which of the following is NOT a building block of brand platforms?

  • Transaction Block
  • Community Block
  • Inspiration Block
  • Distribution Block
Answer :-

3. What is the definition of value in marketing?

  • The total cost of a product
  • The perceived benefits minus the perceived costs
  • The price of a product
  • The quality of a product
Answer :-

4. Which AI-based technique is used to create and fine-tune propensity models?

  • Predictive analytics
  • Machine learning
  • Propensity modeling
  • Generative design
Answer :-

5. Which of the following is NOT a limitation in providing personalized customer experience?

  • Product-first company setup
  • Lack of advanced analytics integration
  • Manual content creation
  • Insufficient marketing budget
Answer :-

6. What rule is mentioned regarding the effort required for digital transformation?

  • 80/10/10 rule
  • 70/20/10 rule
  • 60/30/10 rule
  • 50/30/20 rule
Answer :- For Answers Click Here

7. What is the first requirement for building an intelligent experience engine?

  • Reimagine the end-to-end experience
  • Connect data signals and insights
  • Activate the experience across channels
  • Test relentlessly
Answer :-

8. What is hyper-personalization?

  • A basic form of customer segmentation
  • The use of AI to create generic marketing campaigns
  • The most advanced way brands can tailor their marketing to individual customers
  • A method to reduce marketing costs
Answer :-

9. What is the primary difference between personalization and hyper-personalization?

  • Personalization uses demographic data, while hyper-personalization uses psychographic data.
  • Personalization targets groups, while hyper-personalization targets individuals.
  • Personalization is based on past behavior, while hyper-personalization is based on real-time data.
  • Personalization uses AI, while hyper-personalization does not.
Answer :-

10. What is a key element of hyper-personalization?

  • Mass media advertising
  • Static pricing
  • Understanding the consumer
  • Generalized content
Answer :- For Answers Click Here

Related Posts