NPTEL AI in Marketing Week 8 Assignment Answers 2025
1. What is the primary focus of hyper-personalization in marketing?
- Reducing marketing costs
- Increasing email promotions
- Providing customers exactly what they are looking for
- Limiting customer data collection
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2. What is a key risk of hyper-personalization mentioned in the document?
- Increased marketing costs
- Reinforcing biases
- Reduced customer engagement
- Limited data collection
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3. What is the first step in implementing AI for personalized B2B customer experiences?
- Train Your AI Algorithms
- Collect and Analyze Customer Data
- Identify Your Goals
- Choose the Right AI Tools
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4. Which AI tool helps in enhancing customer experience by automating one-to-one engagements at scale?
- Visual Product Configuration
- Intelligent Search
- Guided Selling Assistants
- Buyer Intelligence
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5. Which phase involves assembling a team with diverse perspectives?
- Validate & Support
- Assess & Prepare
- Design, Build & Document
- Implement & Review
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6. What is a key consideration when designing AI products to mitigate negative impacts on society?
- Maximizing profit
- Reducing environmental impact
- Increasing product complexity
- Minimizing user interaction
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7. What is the primary function of chatbots in customer service?
- To replace human agents entirely
- To engage in deeper, more complex conversations
- To save companies time
- To frustrate customers
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8. What is the limitation of AI in customer service mentioned in the document?
- It can be unpredictable
- It always understands context
- It replaces human touch completely
- It reduces efficiency
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9. What is the first step in the journey to intelligent pricing according to the document?
- Build a business case
- Think big, start small, scale fast
- Build on industry norms
- Implement AI tools
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10. What is the main focus of Phase 1 in implementing revenue levers?
- Scaling successful pilots
- Rapid assessment
- Quick wins
- Contract improvement
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