NPTEL Consumer Behaviour Week 3 Assignment Answers 2025
1. ________ is defined by Schiffman (2008) as the unique dynamic organization of physical and psychological characteristics of a person, which influence his/her behaviour and responses to the social and physical environment.
a. Consumer Behavior
b. Personality
c. Self-Concept
d. None of the above
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2. _____ customers think that product possession is necessary for well-being and satisfaction in life.
a. Materialistic
b. Ethnocentric
c. Geocentric
d. None of the above
Answer :-
3. ______________ customers are likely to be innovative customers with an inner value system.
a. Inner Directed
b. Outer Directed
c. Lower Directed
d. Upper Directed
Answer :-
4. According to Carl G. Jung’s theory of psychological types [Jung, 1971], people can be characterized in a bipolar way by their preference of general attitude in the following way:
a. Extraverted (E) vs. Introverted (I)
b. Sensing (S) vs. Intuition (N)
c. Thinking (T) vs. Feeling (F)
d. All of the above
Answer :-
5. Which form of cognitive learning encompasses the association between two or more concepts in the absence of conditioning’
a. Iconic Rote Learning
b. Vicarious Learning
c. Reasoning
d. None of the above
Answer :-
6. _ is the facet of personality that holds all of our internalized moral standards and ideals that we obtain from both genetic background and society—our conventional sense of morality.
a. Super Ego
b. Self-concept
c. Id
d. None of the above
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7. Which of the following options represent ‘affective stage’ of Innovation-Adoption Model?
a. Interest → Desire
b. Interest → Evaluation
c. Attitude → Intention
d. Liking → Preference
Answer :-
8. Which among the following options represent three stages of meaning-transfer model?
a. Meaning Acquisition → Endorsement → Consumption
b. Solution Finding → Influencing → Distribution
c. Problem Recognition → Information Acquisition → Production
d. None of the above
Answer :-
9. __________ is the process by which individuals acquire the purchase and consumption knowledge, and experience and form a predisposition which they apply to future-directed behavior.
a. Consumer Involvement
b. Consumer Learning
c. Consumer Journey
d. None of the above
Answer :-
10. What are the different types of learned behaviour?
a. Physical Behaviour
b. Symbolic Learning
c. Affective Learning
d. All of the above
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