NPTEL Consumer Behaviour Week 5 Assignment Answers 2025
1. According to VALS, which among the following options does not belong to the Inner- Directed Lifestyle?
a. Experiential Lifestyle
b. Emulator Lifestyle
c. Societally Conscious Lifestyle
d. I-Am-Me Lifestyle
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2. People who try to view things from the world’s point of view, such as Lincoln. Einstein, Mahatma Gandhi, and Swami Vivekananda, fall under which category of VALS lifestyle classification?
a. Inner Directed
b. Outer Directed
c. Integrated
d. None of the above
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3. VALST™ segments U.S. adults’ mindsets into ____________distinct types using a specific set of psychological traits and key demographics that drive consumer behaviour.
a. Five
b. Six
c. Seven
d. Eight
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4. ____________are successful, sophisticated, take-charge people with high self-esteem.
a. Strivers
b. Innovators
c. Thinkers
d. Believers
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5. ___________-is almost everything that is socially learned and shared by the members of a particular society.
a. Lifestyle
b. Culture
c. Beliefs
d. None of the above
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6. The elements of culture can be as follows:
a. Languages and Symbols
b. Norms and Sanctions
c. Values
d. All of the above
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7. ______________reference groups come with a profuse level of influence, namely, the members of a fraternity/sorority or family.
a. Primary
b. Secondary
c. Tertiary
d. None of the above
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8. The___________reference group refers to those others against whom one would like to judge oneself.
a. Aspirational
b. Associative
c. Dissociative
d. None of the above
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9. The more an individual feels a sense of identification with a group, the greater their psychological or material advantage will be from being associated with the group. There are three levels at which an individual may be involved with the group:
a. Compliance, Differentiation, Externalization
b. Compliance, Identification, Internalization
c. Non-compliance. Differentiation, Externalization
d. Non-Compliance, Identification, Internalization
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10. __________relates to an individual’s choice/ motive to augment or prop u his self-concept by associating himself with positive reference groups and /or dissociating himself from negative referents:
a. Informational Benefits
b. Utilitarian Benefits
c. Value-Expressive Benefits
d. None of the above
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