NPTEL Consumer Behaviour Week 7 Assignment Answers 2025
1. Which law states that the proportion of the increase in utility gradually diminishes with the consumption of additional units of the product?
a. Law of Diminishing Marginal Equity
b. Law of Diminishing Marginal Utility
c. Law of Increasing Marginal Equity
d. Law of Increasing Marginal Utility
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2. ________ are referred to those groups of people who have a special interest and knowledge of a particular type of product and convey that information to the other relevant groups.
a. Celebrities
b. Opinion leaders
c. Brand ambassadors
d. None of the above
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3. __________ is a purchase behaviour that is assumed to be made without prior planning or thought.
a. Crafted Buying
b. Impulse Buying
c. Liquid Buying
d. None of the above
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4. Internal influencing factors of consumer decision-making are:
a. Perception
b. Attitude
c. Lifestyle Factor
d. All of the above
Answer :-
5. _________ refers to the symbolic or significative cues or actions that evoke/stimulate a reaction from the receiver.
a. Motive
b. Stimuli
c. Dispersion
d. None of the above
Answer :-
6. ——————-has created the bridge between the desirability of the luxury world and the function and necessity of the mass market
a. Premiumisation
b. Customisation
c. Globalisation
d. Socialisation
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7. Product, price, place, and promotion are:
a. Social parameters
b. Situational factors
c. Marketing mix elements
d. Economic factors
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8. ___________ refers to the resultant brand attitude and the confidence associated with the purchase decision.
a. Brand Loyalty
b. Brand Comprehension
c. Brand Apprehension
d. None of the above
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9. In which choice rule do consumers establish a minimum cutoff point for each attribute?
a. Conjunctive rule
b. Disjunctive rule
c. Lexicographic heuristics
d. None of the above
Answer :-
10. Rogers (2003) delineates ………………as the degree to which an innovation is perceived as being better than the idea it supersedes.
a. relative advantage
b. trialability
c. comprehensibility
d. acceptability
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