NPTEL Global Marketing Management Week 10 Assignment Answers 2025
1. Which of the following DOES NOT fall into the identifiers category of segmentation variables?
- Operations
- Application
- Purchasing situation
- All of these
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2. _____________ are seeking compatibility with existing systems, customized products, a successful record from the vendor, speed in fixing problems, and post-sales support.
- First-time prospects
- Novices
- Sophisticates
- All of these
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3. ______________ is a group of individual products which are related to one another and marketed under a single brand name that is sold by the same company.
- Product assortment
- Product line
- Brand line
- Both product line and product assortment
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4. ______________ is the longest period in the product life cycle, in which sales begin to level off since market penetration is high.
- Introduction
- Growth
- Maturity
- Decline
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5. Which of the following is not a part of GATS “modes of supply” of the services in global businesses:
- Commercial presence
- Movement of natural persons
- Retail mode
- Consumption abroad
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6. The ____________ includes increasing product reliability or changing the product to make it more modular in construction or to build redundancy.
- Design-related strategies
- Support-system related strategies
- Strategies that reduce customer risks
- None of the above
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7. Customer perception of benefits does NOT include:
- Functional
- Operational
- Financial
- Physical
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8. Which of the following is/are sources of experience curve effects?
- Learning
- Technological improvements
- Economies of scale
- All of these
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9. Use of cash as a mode of payment for international business involves ___________ risk for the buyer and _____________ risk for the seller.
- High, High
- High, low
- Low, High
- Low, low
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10. Which of the following points be considered prior to a bid?
- Follow-up opportunities
- Plant capacity
- Competition
- All of these
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