NPTEL Global Marketing Management Week 11 Assignment Answers 2025
1. Effective supply chain management is a powerful tool for creating a competitive advantage for the following reason-
- It reduces costs
- It improves asset utilization
- It reduces order cycle time, thus speeding up the delivery of customer satisfaction
- All of these
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2. From a marketer’s viewpoint, the most important set of relationships from the options given below is-
- Supplier relationships
- Lateral relationships
- Buyer relationships
- Internal relationships
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3. Which of the following is a key contract area in agent/distributor agreements-
- Type of relationship
- Duration of the agreement
- Payment and Compensation
- All of these
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4. Which of the following is not a feature of Efficient Customer Response (ECR)-
- Continuous replenishment
- Customization
- Cross-docking
- Roll-cage sequencing
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5. What are the three components that make attitude?
- Cognition, affect, conation
- Cognition, affirmation, conation
- Communication, action, disposition
- All of these
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6. Which of the following is NOT a way to change attitude?
- Adding a new salient belief
- Changing the strength of a salient belief
- Using coercion
- Changing the evaluation of an existing belief
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7. ____________ has been defined as “A cybernetic marketing process which uses direct response advertising in prospecting, conversion and maintenance.”
- Advertising
- Marketing
- Direct marketing
- All of these
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8. Network databases use ___________ to identify records needed for analysis.
- Internet
- Tags
- Protocols
- None of these
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9. Which of the following is NOT a component of the day-to-day activities of salespeople in the context of relationship marketing?
- Customer acquisition
- Customer retention and deletion
- Database and knowledge management
- Nurturing the relationship
Answer :-
10. The salesperson’s role in the sales presentation is not about delivering a persuasive sales talk but about using appropriate questions. What are the dimensions in which these questions can be characterized?
- Situation
- Problem
- Implication
- All of these
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