NPTEL Global Marketing Management Week 12 Assignment Answers 2025
1. According to the Huthwaite Research Group Ltd classification of questions as SPIN involves ___________ types of questions.
- Three
- Six
- Two
- Four
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2. Sales productivity comprises of:
- Sales efficiency
- Sales effectiveness
- Both Sales efficiency and Sales Effectiveness
- None of these
Answer :-
3. Regarding semiotics, trade fairs provide _________ about the company and its products.
- Influence
- Signs
- Power
- All of these
Answer :-
4. __ is a travelling exhibition that takes the product to the buyer rather than the other way round.
- Exhibition
- Sales promotion
- Roadshows
- All of these
Answer :-
5. ______________ is a process of putting a good face on unacceptable facts.
- Spin-doctoring
- Pretending
- Both Spin-doctoring and Pretending
- None of these
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6. The relationship between the degree of influence of corporate communications over the hierarchy of information sources to the influence on attitude is:
- Directly proportional
- Inversely proportional
- No relation
- All of these
Answer :-
7. ____ takes account of all the factors which impact on the industry as a whole, including the economy, technology, political-legal, cultural, and ecological factors.
- The task environment audit
- The macro-environment audit
- The marketing strategy audit
- The marketing systems audit
Answer :-
8. Which of the following systems should be used to decide if the existing strategy is sound and should be maintained or whether the situation has changed enough that the current plan needs to be cancelled and a new one developed?
- Feedback system
- Balanced scorecard
- Control system
- Both feedback and control system
Answer :-
9. Which of the following is not a characteristic of organismic structures?
- Even communications flow across members
- Status in the organization comes from knowledge and skill
- There is a fixed leadership
- Leadership devolves in the organization
Answer :-
10. Business-to-business global marketing will be strongly affected by which of the major trends:
- Globalization, rapidly changing technology, and increased visibility.
- Globalization, rapidly changing technology, and privatization.
- Globalization, local government policies, and increased visibility.
- Privatization, rapidly changing technology, and increased visibility.
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