NPTEL Global Marketing Management Week 4 Assignment Answers 2025
1. Which of the following would NOT be one factor that has persuaded many multinational firms to pursue true global strategies?
- Global Industry
- Competitive structure
- Hyper-competition
- Supply and demand
Answer :- For Answers Click Here
2. Industry globalization drivers include the following, EXCEPT:
- Cost drivers
- Market drivers
- Social drivers
- Government drivers
Answer :-
3. Regional strategies can be defined as the _______ in pursuit of regional production, branding, and distribution advantages.
- Cross-subsidization of market share battles
- Cross-harmonization of market share battles
- Cross-miniaturization of market share battles
- Cross-globalization of market share battles
Answer :-
4. One particularly useful technique in analyzing a firm’s competitive position relative to its competitors is referred to as SWOT, which stands for:
- Strengths, Weaknesses, Operations, Training
- Strengths, Weaknesses, Opportunities, Total costs
- Strengths, Weaknesses, Opportunities, Transfers
- Strengths, Weaknesses, Opportunities, Threats
Answer :-
5. Which of the following is a step in the market entry decision process?
- Forecast a corporate budget
- Conduct a marketing audit
- Decide on a mode of entry
- Review transportation strengths
Answer :-
6. The four-step procedure that can be employed for the initial screening process includes all of the following, EXCEPT:
- Select indicators and data selection
- Analyze parallel strengths and weaknesses of the market
- Determine the importance of country indicators
- Rate the countries in the pool on each indicator
Answer :- For Answers Click Here
7. Like licensing and franchising, nurturing a future competitor is one of the biggest dangers in _______.
- Contract manufacturing
- Parallel exporting
- Cooperative exporting
- Using an export management company
Answer :-
8. There are no magic ingredients to foster the stability of joint ventures. However, all of the following are good guidelines, EXCEPT:
- Pick the right partner
- Establish clear objectives from the beginning
- Bridge cultural gaps
- Pick a partner with whom control can be maintained
Answer :-
9. Blistex Lip Balm sold the same product in various European markets and ran a uniform European advertising campaign using identical positioning and advertising themes. This is an example of which of the following global product strategies:
- Dual extension
- Dual adaptation
- Product extension – communication adaptation
- Product invention
Answer :-
10. Following are the forces favouring a globalized product strategy, Except:
- Scale economies
- Global customers
- Cultural differences
- Regional market agreements
Answer :- For Answers Click Here
