NPTEL Global Marketing Management Week 5 Assignment Answers 2025
1. Conjoint analysis is also referred to as ______________.
- Cluster analysis
- Trade-off analysis
- Regression
- None of the these
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2. When a high degree of competitive intensity exists, and first-mover advantage is crucial, which strategy serves better?
- Sprinkler approach
- Waterfall approach
- Cluster approach
- None of these
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3. A collection of assets and liabilities tied to a brand name is known as ___________.
- Brand value
- Brand equity
- Brand resonance
- None of these
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4. Under ____________, The firm tags one brand, usually the corporate one, to all products and services and does not use sub-brands.
- Extension branding
- Solo branding
- Hallmark branding
- Family branding
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5. Following represent the opportunities for global service industries, Except:
- Increasing demand for premium services
- Protectionism
- Deregulation of service industries
- Increased value consciousness
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6. ______________ suggests, Instead of expressing their true opinions about the service, foreign respondents may simply state what they believe the company wants to hear.
- Information bias
- Courtesy bias
- Selection bias
- Confounding bias
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7. Which of the following is NOT a driver of foreign market pricing?
- Competition
- Customer demand
- Customer taste & preferences
- Company costs
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8. Which of the following is a way to deal with price escalation?
- Positioning the product as a premium brand
- Cut the export price
- Both Positioning the product as a premium brand and cut the export price
- None of these
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9. Which of the following is NOT a transfer-pricing strategy?
- Profit based pricing
- Arm’s length prices
- Cost-based pricing
- Negotiated pricing
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10. ___________ is defined as the sale of an imported product at a price lower than that normally charged in a domestic market or country origin.
- Anti-dumping
- Voluntary export restraints
- Tariffs
- Dumping
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