NPTEL Global Marketing Management Week 6 Assignment Answers 2025
1. Which of the following dimensions are included in Geert Hofstede’s cultural grid?
- Power distance
- Uncertainty avoidance
- Masculinity
- All of these
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2. Competitive parity method of setting advertising budget involves _______________.
- Setting the overall budget as a percent of sales
- Allocation of resources
- Using your competitor’s spending as a benchmark by simply matching their spending amounts
- All of these
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3. Which of the following is NOT an element of the promotion mix?
- Advertising
- Mobile Marketing
- Sales Marketing
- Place
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4. _____________is a form of promotion where the brand is placed in the context of a movie, television show, video games, or other entertainment vehicles.
- Direct marketing
- Sales promotion
- Product placement
- All of these
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5. Which of the following are low-involvement approaches for market entry?
- Export management companies
- Export trading companies
- Licensing
- All of these
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6. _______________ is a tool for characterizing people which addresses their cognitive styles.
- Myers-Briggs Type Indicator
- Cultural dimensions
- Both Myers-Briggs Type Indicator and Cultural dimensions
- None of these
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7. What is meant by cultural familiarity?
- Measure of a party’s current knowledge of his counter part’s culture and ability to use that knowledge competently
- Measure of a party’s past knowledge of his counter part’s culture and ability to use that knowledge competently
- Measure of a party’s current knowledge of his own culture and ability to use that knowledge competently
- None of these
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8. What are the difficulties of sending expatriates abroad?
- Cross-cultural training
- Security risk
- Motivation
- All of these
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9. Factors that contribute to the increased complexity and cost of global logistics, as compared to domestic logistics, are____.
- Distance
- Exchange rate fluctuations
- Foreign intermediaries
- All of these
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10. Ocean shipping is not used extensively for the transportation of which of the following?
- Heavy products
- Perishable products
- Non-perishable products
- Bulky products
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