NPTEL Global Marketing Management Week 8 Assignment Answers 2025
1. Which of the following is not a ‘‘lever’’ that companies use to resolve the global/local trade-offs?
- Culture
- Network
- Strategy
- Employees
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2. _______________is used for analyzing the profitability of different parts of the marketing program like product lines, distribution channels, customers, or territories.
- Marketing audit
- Distribution cost analysis
- Control system
- Balance scorecard
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3. Which of the following is not a strategy identified by Bhattacharya and Michael that makes emerging markets firms so successful?
- Create customized offerings
- Develop business models to overcome obstacles
- Focus on just one product
- Take advantage of cheap labour and train staff in house
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4. Most Western multinationals focus on the ______ of the market when competing in developing countries and leave the _________ to their local competitors.
- High-end segments, mass markets
- Low-end segments, niche markets
- High-end segments, niche markets
- Low-end segments, mass markets
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5. The facets of the product policy of a company can include:
- Product design
- Branding
- Packaging
- All of these
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6. Which of the following is not an area of distribution policy in which MNCs should adapt the approaches used in developed markets as identified by Arnold and Quelch?
- Distributor partner selection criteria
- Direct selling
- Inclusivity
- Local autonomy
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7. Barriers to global internet marketing can include:
- Language barriers
- Infrastructure barriers
- Government regulations
- All of these
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8. Large firms still enjoy a substantial competitive advantage because of:
- Larger resources
- More visibility
- Both larger resources and more visibility
- None of these
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9. When the internet expands the overall business by offering a more attractive value proposition to prospective buyers, it is known as?
- Replacement effect
- Complementary effect
- Creative effect
- Substitution effect
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10. Which of the following is not an advantage of online advertising?
- Global reach
- Lower cost
- Low customer ignorance
- Allows precision
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