NPTEL Global Marketing Management Week 9 Assignment Answers 2025
1. Which of the following is a factor based on which business markets can be segmented?
- Demographic
- Psychographic
- Product applications
- Behavioural
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2. Advertising plays a ___________ in business marketing compared to consumer marketing.
- Smaller role
- Bigger role
- Equal role
- None of these
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3. All of the following are the members of the decision-making unit, EXCEPT:
- Initiators
- Influencers
- Instigators
- None of these
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4. ___ buy foundation, entering and facilitating goods including machinery and equipment used to make products and which are incorporated directly into the final product.
- Aftermarket customers
- OEMs
- Users
- Reseller organizations
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5. ____________ is the formal document which outlines the reasons for the organization’s existence.
- Vision
- Mission
- Objectives
- None of these
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6. ____________ is a group of interrelated entities which contribute to the overall creation of value through a series of complex relationships.
- Value Chain
- Value Network
- Both Value Chain and Value Network
- None of these
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7. In the case of __________ and ________________, morality and ethics are the responsibility of rules and incentives rather than independent judgment by individuals or corporations.
- The invisible hand, the hand of management
- The invisible hand, the hand of the government
- The hand of government, the hand of management
- The invisible hand, the cooperative hand
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8. Which of the following approaches dictates that actions are inherently right or wrong, independent of their consequences?
- Categorical imperative
- Consequentialism
- Deontology
- Teleology
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9. ___________________is an interactive computer-based tool used by decision-makers to help answer questions and solve problems.
- Marketing information system
- Decision support system
- Data warehouse
- Both the data warehouse and marketing information system
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10. ______________is the process of identifying “best practices” for particular processes or functions, then learning and adapting them to the needs of your firm.
- Benchmarking
- Sales forecasting
- Sampling
- None of these
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