NPTEL Product and Brand Management Week 2 Assignment Answers 2025
1. _____ is a product that has the simplest features yet is made more presentable to be launched in the market.
- Minimum Viable Product
- Minimum Marketable Product
- Maximum Marketable Product
- Maximum Viable Product
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2. According to The Association of International Product and Marketing Managers, ______________ is the process of conceiving, planning, developing, testing, launching, delivering, and withdrawing products from the market.
- Marketing Research
- Project Management
- Product Management
- Communication Management
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3. Identify X, Y and Z from the figure below.
- X = Expected Product, Y = Basic Product, & Z = Augmented Product.
- X = Basic Product, Y = Augmented Product, & Z = Expected Product.
- X = Augmented Product, Y = Basic Product, & Z = Expected Product.
- X = Basic Product, Y = Expected Product, & Z = Augmented Product.
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4. A free seat on a flight from Delhi to Mumbai cannot be added to the seats available on the next flight to the same destination. What distinct character of a service is mentioned here?
- Inseparability
- Tangibility
- Heterogeneity
- Perishability
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5. What do you mean by the Repairability of a Product?
- The level at which the product’s primary characteristics operate.
- The measure of the product’s expected operating life under natural or stressful conditions.
- The measure of the probability that a product will not malfunction or fail within a specified time period.
- The measure of ease of fixing a product when it malfunctions or fails.
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6. _______ are purchased frequently, immediately and with minimal effort.
- Convenience Goods
- Shopping Goods
- Specialty Goods
- Unsought Goods
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7. What are the stages of a Product Life Cycle?
- Introduction, Ideation, Growth, and Decline
- Introduction, Growth, Maturity, and Exploration
- Introduction, Growth, Maturity, and Decline
- Introduction, Ideation, Exploration and Maturity
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8. Which of the following is not a type of Convenience Good?
- Staples
- Impulse Goods
- Emergency Goods
- Capital Items
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9. Room service in a hotel is offered somewhat differently depending on the person providing the service. This is an example of ________________.
- Heterogeneity
- Inseparability
- Durability
- Perishability
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10. What do you call long-lasting goods that facilitate the development or management of finished products?
- Materials
- Capital Items
- Supplies
- Business Services
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